SPRZ NEW YORK UNIQLO, OXFORD STREET, LONDON. APRIL 2019.
We developed various concepts to support the launch of SPRZ in Uniqlo’s flagship store on Oxford Street. This involved giant sprayed polystyrene shapes with DTM foamex front and back panels, DTM discs connected together to form a wall of graphics, floral printed wraps and bamboo which was used to create back drops for mannequin displays.
A launching pad for innovations in pop culture.