Our brief was to create two new DENIM departments within the mighty 6 floored store – Mens to be found in the basement and Womens on the second floor.
Our chosen theme to run through to both areas comprised of fresh, white backdrops to allow each denim style to pop out with carefully selected props and graphics to compliment the many denim styles in the range.
For the new look mens department we created a 10 metre high level perimeter facade using simple, white tiles in varying thicknesses to give depth and add interest to the wall bays displaying the assortment.
We then added bespoke, metal frames finished in black to display the different styles giving a masculine, industrial feel.
We continued the theme through with table top metalwork to house the cool models and provided a central model display area within the heart of the Denim Collection.
Up on the women’s floor we opted for a clothes studio/workroom feel with white sprayed clothes-making props and oversized cutting pattern graphics.
In the wall bays we designed kinetic flip book metalwork to show garments in more detail for customers to view each style up close.
To complete the look on both floors we produced all interior wall bay shelves in white to further enhance the chosen colour way.