About this project

UNIQLO asked Bright Leaf to produce concepts for their Christmas campaign. The idea being based around present boxes.

We used a nod towards UNIQLO’s new stores in Russia for our bespoke Mr & Mrs Santa dolls. This gave the Babooshka dolls the ability to be used as full figures or just with the bases to display clothing instore.

We lovingly created the bespoke brood of festive fun from initial concept right through to manufacture. They were produced using wooden and resin tools to make the moulded HIPS plastic shapes.

We gave them their cute features by using print & cut vinyl graphics.

Mr & Mrs Santa took pride of place at UNIQLO’s flagship stores on London’s Oxford Street & Paris, ooh la la!