Be For Beauty, The Inkey List Launch, ‘Sephoria House of Beauty’ by Sephora, The Shrine Auditorium, Los Angeles. September 2019.


Our friends at the The Inkey List asked us to conceptualise, fabricate, install and project manage their experiential crazy lab at the most prestigious beauty destination State side. The result of which was an eye popping customisation station which has now been developed and replicated for multiple locations worldwide.

Fabricated in mild steel, melamine, polycarbonate, mirror acrylic, bespoke neon sign and oodles of LED rope lighting. Stylish detailing was incorporated using laser etched acrylic to showcase product ingredients.