The brief was to create premium, super cute, tiny, envelopes to house a surprise Sparkling Treat for Swarovski customers.
Working to detailed Swarovski specifications we produced a mammoth 55,000 bespoke envelopes in 3 different Swarovski pantone colours; lilac, pink and grey.
For of the 55,000 envelopes there was to be a matching insert containing the details of the offer inside – all elements of the bespoke treats were silver foiled giving that extra special, sparkly touch.
50,000 were designed to be closed containing the treats with 5,000 of the roll-out to be manufactured open to hang on crisp, white ribbons from an elegant Sparkling Treats Tree at Swarovski’s UK flagship boutique on London’s Oxford Street.
After 6 weeks of meticulous planning (and many, many Bright Leafers working around the clock to fill each of the thousands of treats!) we delivered each selected boutiques precious offers direct to their door along a with our bespoke acrylic tray adorned with the Swarovski logo for customers to pick their treat from in store.
Swarovski customers enjoyed a weekend of Sparkling Treats and we enjoyed seeing our little mini treats in all their glory!