About this project

We were once again invited by the LVMH group to produce their Tag Heuer Watchmaking Part II window campaign and implement the window dressings at their UK flagship store at White City, Westfield, their boutique at Stratford City Westfield, their boutique within Leeds town centre and the brand new concept store in the heart of Manchester.

Unique to this campaign were delicate VM touches supporting the campaign that gave an understated elegance to the original design.

We produced exploded, precision cut steel watchmaking part pieces to be proudly displayed within their boutiques.

We produced the TAG Heuer logo engraved onto central watchmaking pieces & sourced exact replica watchmaking tools to enhance the feel of the campaign.

 We again worked together with the UK LVMH management team and also the Swiss branch to ensure that all elements of the window animation were produced and executed to their exact specifications, creating full size mock ups of each window for viewing ahead of full roll out production.

 The window dressings for the Watchmaking animation were coordinated and carried out over 2 days across the country.