Well, to say we were overjoyed to win the tender to design and build TAG Heuer’s Drivers Club and Boutique Pavilion at the Goodwood FOS for the second year running would be an understatement!
We couldn’t wait to get our event hats on again to ensure another smooth running, successful year at the prestigious four day event.
This year, in the mix we had some amazing props and TAG assists to utilise along with two F1 cars and the Mad Max motorbike featured in the film of the same name – to name but a few!
Working closely with the TAG team we designed a new look 2015 Drivers Club and Pavilion paying homage to the elite brands watchmaking heritage whilst also showcasing its racing side.
We developed our initial concepts working with essential feedback from TAG Heuer, to produce full colour renders and scale plans to accompany our designs.
We produced all graphics and supporting props in house at our studios on London’s Great Titchfield Street.
Such a huge event requires excellent communication between all involved – we liaised directly with all suppliers and contractors on our clients behalf leaving them to concentrate on further enhancing the profile of the brand in the run up to opening day.
From Formula 1 to foliage we had it all covered to ensure our client enjoyed another stress free Festival of Speed.
With meticulous project management from concept to installation we co-ordinated all aspects of the event – six weeks of design and planning, four weeks of production, two weeks of build up and install, 2158 miles,1250 square metres of TAG Heuer Drivers Club, 490 square metres of TAG Heuer Pavilion resulting in one extremely proud BRIGHT LEAF team as we completed an extremely successful Goodwood for the second time.