TAG HEUER - Goodwood Festival of Speed 2016 design, production, installation and project management

We were overjoyed to secure our GOODWOOD hat-trick by being appointed as the agency to, once again, design, produce, project manage and install TAG HEUER’S prestigious space at the FESTIVAL OF SPEED for the third year running.

As sponsors of the four day event the pressure was high to strive for a new look Drivers Club and Boutique Pavilion that would be stylish and informative whilst being true to the luxury brands ethos and image.

With inspiration taken from brand new marketing tools in the form of striking, angular shapes, we designed and created wall coverings for our Drivers Club that were bold, stand out features.

Using iconic brand imagery and fabricating wall art from solid steel, acrylic, foam and graphic materials we made feature walls in each area to provide focal points whilst enjoying a visit to the coveted Drivers Club.

From decor design right through to tiny table top floristry, we designed, produced and installed our concepts paying particular attention to the brands recent affiliation with Red Bull and paying homage to the James Hunt estate who both featured heavily in our brief.

The TAG HEUER Pavilion this year was to be the biggest and best yet! At over 400 square metres careful and meticulous planning ensured there was more than enough space to house two amazing James Hunt vintage vehicles, a Red Bull Formula 1 car and a Sabine Holbrook motorbike.

The Pavilion also had to feature, as always, a mini boutique fitted with luxurious furniture shipped from Geneva to display the elite timepieces.

With an interactive gaming spot, Instagram area and a Red Bull photo op corner there was everything on hand to keep guests entertained – well, Keanu looked impressed!

We battled all the elements during build up, luckily the weather held out just enough whilst the event was live – we still needed our wellingtons to brave the muddy puddles though – but that’s all part of the charm!