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A LITTLE NOTE FROM OUR RECENT WORK PLACEMENT INTERN

Hi, I’m Elsa.

I’ve been completing my work experience with Brightleaf over the last 2 weeks and it has been fab! Before I started I had a half formed idea of what visual merchandising was, “ three – dimensional displays in order to maximise sales” as google says, however, in these 2 weeks, despite not being able to experience everything Brightleaf do, I have learnt so much about the behind the scenes of advertising, creative roles and VM –  like what the process is for creating those crazy window displays you so often see on the high street.  

I have also really enjoyed being thrust into their whirlwind job. There is a constant stream of bonkers jobs for them to do, most of which using a lot of creativity and coming up with ‘out of the box’ ideas – something out of the ordinary and searching for things that seem to be very hard to find. But somehow they have the expertise to make things happen and get things out the door. 

Unlike many other places, I was given proper work to do along with responsibilities which I was more than happy to receive because it meant I was actually able to get a feel for proper working life – I was treated like an adult! Overall it was such a great experience and I’m really going to miss the Brightleaf team! 

[ We’ve loved having Elsa here too – such a breath of fresh air, thank you for all your hard work an support – TEAM BL ]

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Bright Leaf develop Pride Concept for House of Fraser stores

July means national Pride month and you’ll notice plenty of rainbows, pride flags and #LOVEWINS slogans appearing in retail windows. It’s wonderful to see so many brands and store fronts displaying this and celebrating in unity. This year one major trend has been for brands and companies to slightly amend their logo in order to feature the colours of the Pride flag, a smart way to show inclusivity and show that they are on board.

Here at Bright Leaf we are 100% on board and so last week opted to switch our own logo to a multicoloured version in celebration of Pride and we love it.

House of Fraser approached us to work on their Pride campaign which begins in London’s Oxford Street and then goes on tour to Glasgow, Leeds and Manchester. Their initial concept featured great creative in the form of a step and repeat graphic of couples in the six rainbow pride colours. The brief was to develop their in-house concept and create VM elements which could easily be transported to the four different locations and used multiple times – both internally and externally.

We developed the concept a little further to include full static cling window vinyls, window vinyl tag line banners, floor graphics and extracting their couple motif from the step and repeat design we fabricated over 400 CNC foamex couples to hang from ceilings (interior and exterior). The couples, either two male or two female, were producing using matched foamex colours to mirror the six rainbow colours.

The overall effect is certainly eye catching – anything using the pride colours would be – but the addition of the hanging props really increase the fun element to this concept. The Oxford Street store’s corner entrance well and truly stands out and with both windows either side of the entrance featuring vinyls and pops of colour the store is certainly getting into celebration mode.

Taking existing concepts or ideas from clients and developing them into real life VM treatments is why we love what we do. We have mentioned before that we are super proud when the finished product looks just like the render and below shows just that. If you have some ideas or concepts you want to see come to life then let us know.

Happy Pride

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Our Summer-long installation is now up and running at the Greenwich Peninsular.

We’re super excited to see our exterior installation ‘Noodles’ open to the public at Greenwich Peninsular (just outside the O2). Working with fabulous colleagues we have brought this fun creation to life using over 3500 pieces & layers of wood, hundreds of noodles and floor graphics – go and explore if you can!

We’ll be updating this post soon with further details of the design and build.

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Bright Leaf have been event decorating this week…on the Thames!

We supported We are the Park, a fab creative agency who specialise in branded experiences this week installing a vertical, living garden along with soft furnishing and furniture for the ‘runWestin’ Hotel event which took place on The Yacht at Temple Pier.

More details coming soon…but for now check out the photos following our installation.

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Bright Leaf design and install the House of Fraser RWHS stand

We were recently honoured when we were asked to create a concept linking two prestigious brands together – House of Fraser and the Royal Windsor Horse Show – this year celebrating 75 years!

The brief was to design a stand concept which would allow HoF to promote their brand whilst remaining in keeping with the horse show theme. Their stand featured as part of the Royal Warrant Holder Association Tent.

Using the brand colours (black, pink and white) we produced five concepts all with a slight nod to the horse show – a horse shoe motif. The below concept was then selected as the HoF team loved the mix of colours and the repetition of the horse shoe across the back wall.

Below are our initial renders of the concept:

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The shell of the stand was provided by the event organisers. We skinned the shell using white finished MFC, white skirting and anthracite expo carpet. The greenery was made up using luxury panelled box hedge which not only wrapped the top of the stand but was also used to create the mannequin plinth and product plinths.

The horse shoes were cut from 5mm acrylic in hot pink, matt white and gloss white- each one individually fixed to the wall. We added small black caps to act as the screws. Pink cotton was used to top the storage banquettes and bespoke made frames featuring images of their most famous stores adorned the wall behind.

To finish off the walls we added the Royal Warrant from black cut vinyl and the House of Fraser branding in 5mm matt black acrylic lettering. Two screens were also popped up onto the wall playing a HoF presentation on repeat.

House of Fraser supplied further plinths and mannequins which were dressed to impress. The end result was eye catching and strong – the during install and finished product can be seen below.

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Regent Street showcase Architects window designs…

We were lucky enough to recently develop and produce the Red Deer window concept for Uniqlo Regent Street which formed part of the the annual Regent Street RIBA competition.

RIBA, for those of you who may not know, is the Royal Institute of British Architects so we were pretty excited to be working on such an interesting project.

You can find out more regarding the competition here.

‘The Regent Street RIBA Windows competition returns for its eighth year. The project sees some of Regent Street’s leading retailers, partnered with emerging and established RIBA Chartered Architects to create a series of unique shop windows on Regent Street and Regent Street St James’s.’

The window concept itself was very wholesome and natural – focusing on the wide collection of Linen now available to buy at Uniqlo in time for the summer season. Designed by Red Deer, we were tasked to bring their vision to life.

As advertised Red Deer have said ‘This installation celebrates the process behind the fabrication of linen which is a key material used in UNIQLO’s SS collection. Each tube represents a different stage of the evolution from flax seed to fabric and clothing. Texture, surface, grain and quality highlight the tactility of each stage, whilst the colours, hues and tones are also praised.’

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To construct the frame we used gorgeous pieces of oak (which we later stained) with routed out sections for LED lighting. The base rested on the window floor and the top section was hoisted up and hanged from the ceiling using steel wire.

The hanging (and standing) tubes were made from 5mm thick acrylic and each piece was bolted in position and filled with the various contents such as shirts, shredded linen, and even thousands of tiny flax seeds. The colours and textures really popped especially once the LED lighting was switched on.

Below are some of the initial drawings (courtesy of Red Deer) and our production cads along with photographs of the finished window.

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BRIGHT LEAF DESIGN, PRODUCE AND INSTALL MARATHON IN-STORE TREATMENT

There’s nothing we like more than a full on design brief and especially one that comes through  which involves such a gorgeous boutique on Oxford Street.

We were asked to create in-store creative to promote the TAG Heuer official time keepers of this weekend’s London Marathon for their flagship location opposite Selfridges.

Check out sneaky pictures we took following out late night installation – further details of how we developed the design and the processes we used will feature on our portfolio pages soon which will cover our design process, print process, materials and install.

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It’s set to be a hot marathon for sure, possibly even the hottest yet, so from everyone at Bright Leaf we wish you the very best!

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We have been in Westbourne Grove this week updating menu artwork and in-club graphics for Bodyism.

With Spring comes a new menu…so we were asked to produce cut letter vinyls for the large menu boards in the Bodyism club cafe in Westbourne Grove. This included CDB Oil – All the way from California. This is a great addition to their healthy clean living ingredients and offerings and has the following benefits; highest grade and potency, aids pain and inflammation, relives anxiety and stress and is 100% natural hemp oil.

We also added graphics to highlight the new Torii Lab Tonic’s on offer. Adaptogenic tonics created with wildcrafted herbs and organic juices!

In additional to this we also added cut vinyl lettering to shout out new products which all sounds too good to be true so we can’t wait to try some of them. Raw Apricot Snickers, GF Almond Brownies, GF Raw Cocoa & Walnut Brownies, Granola Squares and Nut Packs.

Lastly, to put a spring in the club’s step we added new large format graphic panels featuring the new Emilia Wickstead x Bodyism collection. These graphics look fab in situ and were printed DTM 5mm panels and look very smart in the entrance of the club. The collection has been getting some great press, such as this article at Tatler.com.

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BRIGHT LEAF INSTALL TAGE HEUER NEW WINDOW ANIMATION
Over the past week we have been travelling up and down the UK installing the TAG Heuer Connected window Animations in the luxury watch boutiques. 

We receive the animations in our central London studio, allocate out the correct items and then forward them on to the locations for installation by our experienced Bright Leaf VM team.  
We are supplied artwork by TAG Heuer HQ and we then created DTM printed hexagons to insert into the existing units to showcase the Connected 41mm watch and created a bespoke sized reverse printed colour-white-colour, optically clear vinyl for each boutique.  The vinyls applied to their window doors (behind the display) are specially printed by us allowing you to see through to the luxury boutiques while still creating an exciting colourful window backdrop with slightly less opacity to a solid image. This also allows the store staff to see out of the store. 

On installation day, our installers arrive to meet the kit and using the centrally provided guidelines we install the various sized and coloured hexagons to the existing internal window unit. They are careful to ensure equal spacing so each window is mirrored and reflects the guidelines perfectly. The vinyl’s are applied to the front window, again always adhering to the guidelines provided by the LVMH group. The final  touch is the installation of the back ground vinyls added to the back doors to the secure window areas which completes the VM treatment. 
 
This is a great example of when we work with a client to install and support their existing visual merchandising applications. If needed we can provide further advice in terms of materials and placements but when we have detailed guidelines we know just how to follow them to ensure both the UK client and the central teams are pleased with the end result. 
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Bright Leaf supported Swarovski to fully prepare for a successful Valentine’s Day to support their #BrillianceForAll campaign.

Here at Bright Leaf we love a major roll out and the brief we received for this years Valentine’s campaign left us with heart shapes in our eyes. Adding both faux and real floral elements to additional printed collateral has resulted in a really impactful in-store display.

There were two halves of this brief. Firstly, the all store roll out. Each boutique was required to have a table top white tree which customers could place small heart memos onto. We managed to get all 90 trees with bases and they could easily be manipulated to splay out once unpacked in store.

We printed and die cut the heart memos, then batched into packs of 100. The memos have a small hole in one corner for 3mm white satin ribbon to thread through. The store teams and customers then use the ribbon to attach the memos to the trees. A lovely way for customers to share their messages from the heart.

Secondly, we needed to provide larger blossom trees to three locations (which included one for a special Press Event breakfast). We opted for 2.4m tall birch trees with faux blossom. That way they could survive the different air conditioning and campaign length in the locations. The trees looked stunning. Perfectly shaped and just the right size to fit the required spaces in store. The bases to keep the trees secure are large steel squares which we have covered with real live moss. This green, natural element really added to the effect and makes the tree look like it has been lifted directly from a meadow.

We are always keen on the detail so each large tree has twenty heart shaped baubles filled with love hearts, a lovely little nod to Valentine’s day. Much like the small table top tree’s we provided these three locations with pink memo hearts for customers to attached to the tree. Finally, on the window itself, we added their campaign slogan ‘Messages from the heart…’ in metallic pink, silver backed cut vinyl lettering.

We certainly think the tree’s (small and big) look gorgeous in store – and so do the Swarovski customers – if you check out Instagram the campaign hash tag is becoming very popular.

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