Cavalcade of Cushions

HEAL’S Tottenham Court Road

When Heals asked for our help in creating a captivating cushion wall within their luxury 1st floor bespoke furniture department we of course jumped at the chance to work once again with the stylish brand.

The brief was to design a permanent fixture to live next to their bespoke range of beautiful furniture pieces with the ultimate aim being to show the extensive range of fabric finish options available when making that all important lifestyle purchase.

We proposed a fixture spanning the entire length of the back wall featuring 48 different swatch fabrics available in the form of a plush cushion which could be taken from a pigeon hole over to furniture pieces to see how the desired fabric looks up close.

We designed, manufactured and installed the new fixture across four weeks resulting in an uber stylish backdrop to compliment the renowned home style brand.