Race you!

There’s always a buzz about the studio when we receive the upcoming animations for the TAG Heuer boutique windows & this time was especially intriguing as we were to create life-like stylised F1 wheels.

This meant researching opulent leather textures to display across all UK boutiques & don’t get us started on the cutest mini version of the motif racing wheel we’ve ever seen (if we do say so ourselves)

At only 280mm diameter it can be seen proudly displayed at the TAG Heuer shop in shop within the brand spanking new Watches of Switzerland Boutique on London’s Regent Street.

Spanning 3 floors it was a real treat for us to be invited to visit & view our work.

The boutique really does have to be seen to be believed, such amazing architecture & store design housing the most elite watchmaking brands with customer interest points at every turn – one of them being a huge, interactive screen where you can research the history of watchmaking & visit the world of each brand at the touch or swipe of the screen (we definitely didn’t pretend to be Tom Cruise in Minority Report at all!)

If you do get the chance you should most definitely visit and take in the experience at the store on Regent Street – or you can see our Bright Leaf Motor Racing window installations at TAG boutiques all across the country -London Westfield, Stratford Westfield, Leeds & Manchester.

On your marks, get set, GO!