This December we produced and installed the Miss Selfridge Christmas (and Black Friday) Neon focused window campaign in London’s Oxford Street, Manchester Trafford Centre and Liverpool.
Using the Miss Selfridge in-house design concept we developed and made Neon signs for use in their windows and in-store where a giant neon sign reading ‘DON’T WAIT UP’ was suspended from their ceiling. The neon signs were staggered from back to front in each window with sonic film strips which created an eye catching mirrored effect.
To provide even more reflection we added giant circular mirrors.
Following Black Friday an updated neon sign was installed and printed floral strips replaced the solar film (see image below).