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BRIGHT_LEAF_CREATIVE
Week 13 – MARCH 2018

Happy Easter break to everyone! We are looking forward to a few days to re-charge before we get stuck in to some hefty projects during April. This week we were pleased to see our bespoke frames, produced in house – and delivered to Miss Selfridge, Oxford Street – taking centre stage in their windows.

We’ve also seen some urgent printing jobs come in and go out within 24 hrs which we love – being in central London we are known for our quick turnarounds as we all know how fast and reactive retail can be.

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BRIGHT_LEAF_CREATIVE
Week 12 – MARCH 2018

What a great week – not only is Spring beginning to…well spring in to action, but we have been very busy here in the Bright Leaf studio prepping for new season refresh at The East India Company as well as working on continuing projects which we can’t wait to unveil soon. Baselworld is in full swing this week which see’s some of the worlds biggest and most influential brands showcase their newest time pieces which is useful considering we see the clocks spring forward this weekend.

Make sure you change your clocks (luckily our phones do it on their own) so that you don’t get caught out come Monday morning.

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Week 11 – MARCH 2018

Hard to believe that we are already mid-March and Spring/Summer window campaigns are beginning to crop up and down the high street. We have been enjoying some of the Easter campaigns featuring flowers, wildlife and small forest animals – this is in keeping with an exciting pop-up Easter display we are working on featuring florals and over size props. More on that one soon…

As well as conceptualising and developing new projects (business as usual in our studio) we have been reminiscing about the sad news that Toy’R’Us is going into administration. Another staple and well know brand falls on hard times which sadly means that small children won’t experience the same sense of awe as we did upon entering the isles and isles of new and shiny toys. We were trying to remember which toys we always yearned for but never owned…The Big Yellow Teapot, Mr Frosty, A La Carte Kitchen and a chopper bike were on the top of our lists.

On a slightly happier note, we wish everyone a Happy St.Patricks Day this Saturday – we’re looking forward to soaking up some Irish culture over the weekend (and maybe some Guinness cake).

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We have been in Westbourne Grove this week updating menu artwork and in-club graphics for Bodyism.

With Spring comes a new menu…so we were asked to produce cut letter vinyls for the large menu boards in the Bodyism club cafe in Westbourne Grove. This included CDB Oil – All the way from California. This is a great addition to their healthy clean living ingredients and offerings and has the following benefits; highest grade and potency, aids pain and inflammation, relives anxiety and stress and is 100% natural hemp oil.

We also added graphics to highlight the new Torii Lab Tonic’s on offer. Adaptogenic tonics created with wildcrafted herbs and organic juices!

In additional to this we also added cut vinyl lettering to shout out new products which all sounds too good to be true so we can’t wait to try some of them. Raw Apricot Snickers, GF Almond Brownies, GF Raw Cocoa & Walnut Brownies, Granola Squares and Nut Packs.

Lastly, to put a spring in the club’s step we added new large format graphic panels featuring the new Emilia Wickstead x Bodyism collection. These graphics look fab in situ and were printed DTM 5mm panels and look very smart in the entrance of the club. The collection has been getting some great press, such as this article at Tatler.com.

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BRIGHT_LEAF_ON_CREATIVE
Week 10 – MARCH 2018

All of the rollouts & all of the sparkly prep!

We’ve been supporting our fab friends at Swarovski this week in the form of our printed clings & POS rolling out across the UK & beyond! Throw in some nationwide campaign window prep & new concept meetings & you’ve got yourself a busy week! We’ve also been busy making the final tweaks to our stand designs for the #vmanddisplayshow coming soon. We look forward to seeing you there…

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Week 9 – FEBRUARY 2018

If you’re like us, then you’ve been tracking the weather forecasts minute by minute as ‘The Beast from the East’ and Storm Emma rage across the UK…and that’s not so we can have a cosy work from home day – it’s because we want to make sure our national roll outs and deliveries arrive at their destinations without a hitch. We are super proud that we can provide POD information for every single shipment that leaves our studio so our clients have the peace of mind that their materials will arrive on time and in one piece.

This week there have been numerous roll outs and despite the crazy weather they have not been delayed or compromised which means this week there will be window vinyls and in-store graphics will be on display ready to promote new and exciting events and products.

Weather aside, we have been very studious this week and have been preparing various pitches and conceptual ideas for upcoming Summer events and New Collection launches. As well as the initial creative brainstorms we have to put our mathematical caps on in order to correctly determine quantities and square meterage to ensure our estimates are accurate (luckily we love spreadsheets and formulae just as much as we love marker pens and colour swatches). We thrive on creating whole displays from scratch but we also really enjoy working closely with our clients and giving you a helping hand to complete a concept or project – let us know if you need help and would be more than happy to take a look for you.

Take a look below at a snap shot of what we have been up to this week.

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Week 8 – FEBRUARY 2018

Pitching and problem solving has been on the agenda this week as we have been preparing for some exciting projects coming up soon. We’ve been draping ourselves in black velvet and various other premium fabrics whilst researching which fabrics would work best. We’ve also been out and about this week installing the new TAG Heuer animations to support their Connected watch campaign.

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BRIGHT LEAF INSTALL TAGE HEUER NEW WINDOW ANIMATION
Over the past week we have been travelling up and down the UK installing the TAG Heuer Connected window Animations in the luxury watch boutiques. 

We receive the animations in our central London studio, allocate out the correct items and then forward them on to the locations for installation by our experienced Bright Leaf VM team.  
We are supplied artwork by TAG Heuer HQ and we then created DTM printed hexagons to insert into the existing units to showcase the Connected 41mm watch and created a bespoke sized reverse printed colour-white-colour, optically clear vinyl for each boutique.  The vinyls applied to their window doors (behind the display) are specially printed by us allowing you to see through to the luxury boutiques while still creating an exciting colourful window backdrop with slightly less opacity to a solid image. This also allows the store staff to see out of the store. 

On installation day, our installers arrive to meet the kit and using the centrally provided guidelines we install the various sized and coloured hexagons to the existing internal window unit. They are careful to ensure equal spacing so each window is mirrored and reflects the guidelines perfectly. The vinyl’s are applied to the front window, again always adhering to the guidelines provided by the LVMH group. The final  touch is the installation of the back ground vinyls added to the back doors to the secure window areas which completes the VM treatment. 
 
This is a great example of when we work with a client to install and support their existing visual merchandising applications. If needed we can provide further advice in terms of materials and placements but when we have detailed guidelines we know just how to follow them to ensure both the UK client and the central teams are pleased with the end result. 
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BRIGHT_LEAF_CREATIVE
Week 7 – FEBRUARY 2018
Although we love the wintery crisp mornings of February we have been excited to see some sunshine recently. The lighter mornings and (slightly) lighter evenings mean we can walk about town and take in the detail and ever-changing scenery of London. Construction and demolition provide a new view every time we head out of the studio.
Back in the studio however, we’ve been working on new project briefs this week for up coming events during the Spring; we can’t wait to tell you more, but not just yet.
In the meantime check out our instagram post with a short video of our flashing neon sign installed last night at Uniqlo’s flagship store on Oxford Street – smart and stylish.
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Bright Leaf supported Swarovski to fully prepare for a successful Valentine’s Day to support their #BrillianceForAll campaign.

Here at Bright Leaf we love a major roll out and the brief we received for this years Valentine’s campaign left us with heart shapes in our eyes. Adding both faux and real floral elements to additional printed collateral has resulted in a really impactful in-store display.

There were two halves of this brief. Firstly, the all store roll out. Each boutique was required to have a table top white tree which customers could place small heart memos onto. We managed to get all 90 trees with bases and they could easily be manipulated to splay out once unpacked in store.

We printed and die cut the heart memos, then batched into packs of 100. The memos have a small hole in one corner for 3mm white satin ribbon to thread through. The store teams and customers then use the ribbon to attach the memos to the trees. A lovely way for customers to share their messages from the heart.

Secondly, we needed to provide larger blossom trees to three locations (which included one for a special Press Event breakfast). We opted for 2.4m tall birch trees with faux blossom. That way they could survive the different air conditioning and campaign length in the locations. The trees looked stunning. Perfectly shaped and just the right size to fit the required spaces in store. The bases to keep the trees secure are large steel squares which we have covered with real live moss. This green, natural element really added to the effect and makes the tree look like it has been lifted directly from a meadow.

We are always keen on the detail so each large tree has twenty heart shaped baubles filled with love hearts, a lovely little nod to Valentine’s day. Much like the small table top tree’s we provided these three locations with pink memo hearts for customers to attached to the tree. Finally, on the window itself, we added their campaign slogan ‘Messages from the heart…’ in metallic pink, silver backed cut vinyl lettering.

We certainly think the tree’s (small and big) look gorgeous in store – and so do the Swarovski customers – if you check out Instagram the campaign hash tag is becoming very popular.

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