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Week 20 – MAY 2018

In a week where the news is saturated with Royal Wedding reports and preparations we’ve been busy ourselves preparing for summer installations coming up in the next few weeks.

Events (such as a Royal Wedding) take the upmost precision in terms of planning and organising which is why we like to start early with checklists and critical paths prior to an event – and that’s the same process whether for a small window install or a full on conceptual design exhibition stand. Outdoor events take a little more prep too as we need to ensure all RAM documents and Health and Safety checks are complete, especially when the projects involve the general public. We’re really looking forward to sharing more details of these events later this month.

In the meantime check out the below musings from this week and why not take a look at other entries on our blog featuring details from our recent work with House of Fraser and Uniqlo.

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Bright Leaf design and install the House of Fraser RWHS stand

We were recently honoured when we were asked to create a concept linking two prestigious brands together – House of Fraser and the Royal Windsor Horse Show – this year celebrating 75 years!

The brief was to design a stand concept which would allow HoF to promote their brand whilst remaining in keeping with the horse show theme. Their stand featured as part of the Royal Warrant Holder Association Tent.

Using the brand colours (black, pink and white) we produced five concepts all with a slight nod to the horse show – a horse shoe motif. The below concept was then selected as the HoF team loved the mix of colours and the repetition of the horse shoe across the back wall.

Below are our initial renders of the concept:

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The shell of the stand was provided by the event organisers. We skinned the shell using white finished MFC, white skirting and anthracite expo carpet. The greenery was made up using luxury panelled box hedge which not only wrapped the top of the stand but was also used to create the mannequin plinth and product plinths.

The horse shoes were cut from 5mm acrylic in hot pink, matt white and gloss white- each one individually fixed to the wall. We added small black caps to act as the screws. Pink cotton was used to top the storage banquettes and bespoke made frames featuring images of their most famous stores adorned the wall behind.

To finish off the walls we added the Royal Warrant from black cut vinyl and the House of Fraser branding in 5mm matt black acrylic lettering. Two screens were also popped up onto the wall playing a HoF presentation on repeat.

House of Fraser supplied further plinths and mannequins which were dressed to impress. The end result was eye catching and strong – the during install and finished product can be seen below.

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Regent Street showcase Architects window designs…

We were lucky enough to recently develop and produce the Red Deer window concept for Uniqlo Regent Street which formed part of the the annual Regent Street RIBA competition.

RIBA, for those of you who may not know, is the Royal Institute of British Architects so we were pretty excited to be working on such an interesting project.

You can find out more regarding the competition here.

‘The Regent Street RIBA Windows competition returns for its eighth year. The project sees some of Regent Street’s leading retailers, partnered with emerging and established RIBA Chartered Architects to create a series of unique shop windows on Regent Street and Regent Street St James’s.’

The window concept itself was very wholesome and natural – focusing on the wide collection of Linen now available to buy at Uniqlo in time for the summer season. Designed by Red Deer, we were tasked to bring their vision to life.

As advertised Red Deer have said ‘This installation celebrates the process behind the fabrication of linen which is a key material used in UNIQLO’s SS collection. Each tube represents a different stage of the evolution from flax seed to fabric and clothing. Texture, surface, grain and quality highlight the tactility of each stage, whilst the colours, hues and tones are also praised.’

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To construct the frame we used gorgeous pieces of oak (which we later stained) with routed out sections for LED lighting. The base rested on the window floor and the top section was hoisted up and hanged from the ceiling using steel wire.

The hanging (and standing) tubes were made from 5mm thick acrylic and each piece was bolted in position and filled with the various contents such as shirts, shredded linen, and even thousands of tiny flax seeds. The colours and textures really popped especially once the LED lighting was switched on.

Below are some of the initial drawings (courtesy of Red Deer) and our production cads along with photographs of the finished window.

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Week 19- MAY 2018

From Windsor to Meadowhall we have been working our way around the country this week with various exciting projects launching and installing.

On Monday (whilst you were all enjoying the sunshine) we headed to Home Park in the grounds of Windsor Castle to set up the House of Fraser Royal Windsor Horse Show stand – a concept designed by us, produced and installed. We’ll be sharing full details of this shortly on our blog but for now head to our instagram for more pics.

Next up we were installing gorgeous window campaigns for Links of London in Regent Street, Kings Road and Windsor. The concept, designed in-house by Links of London, was developed and produced and installed by us involving nearly 2000 hand crafted roses, acrylic bases and boxes, prints and window vinyls. The overall effect is stunning and certainly fit for a Royal Occassion.

And lastly, but by no means least we were proud to plan, print and install the new TAG Heuer window campaigns in six locations around the UK. Printing directly onto dibond is super slick, smart and suits the TAG Heuer brand perfectly.

 

We’ll be sure to share further images and details in the coming weeks on our blog…but for now, enjoy the weekend!

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Week 18 – APRIL 2019

Another busy week in the Bright Leaf studio…

Besides a national roll out for our friends at Swarovski earlier in the week, we have been busy art-working, printing, allocating and hand making special items as we prepare for a Royal Wedding window campaign VM treatment.

We have also had some really exciting enquiries regarding Christmas campaigns that we just can’t wait to get stuck in to…but first, we have to complete some important installations over the Bank Holiday weekend (more on those later next week including photos and details of the projects in full) at the Royal Windsor Horse Show. Enjoy what is set to be one of the hottest bank holiday’s ever!

And, remember, if you need any support with an event or you’re starting to think about your own brands Christmas campaign then get in touch and we’d be more than happy to help.

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Week 17 – APRIL 2018

Anything can happen in the dark…well, it can in House of Fraser as they have launched their new promotional activity of in-store events, discounts and activities to be known as ‘The Blackout’.

To support this exciting new concept we were asked to support and develop their execution and window schemes which included supplying over 600 curtains (that’s 7000m of black velvet and a lot of stitching), over 700m of faux leather flooring, bespoke printed branded balloons, hot pink carpets and very smart matt black ropes and posts for various stores nationwide. On top of that we have also produced bespoke neon signs for their top stores featuring the stunning hot pink ‘The Blackout’ logo all delivered in specially made super safe packaging! No-one wants a broken neon sign on their hands…

As usual, the studio has been non-stop ensuring the above elements were all allocated and delivery to each House of Fraser ahead of their event launch on Thursday. We are super proud to have been part of this set-up and think the stores are looking fab.

Also in the studio this week we have been prepping for a number of outdoor events coming up over the summer. It’s always a challenge to ensure that the materials and, well, the ideas themselves are suitable for all weathers because let’s face it – the UK doesn’t always have a sunny summer. With that in mind we have been looking at various fixings and finishes suitable for even the strongest of winds and heaviest of rain falls…just in case.

On top of this we have been feeling very Royal and patriotic what with a Royal baby being born on St. George’s Day and one or two projects underway regarding the forthcoming Royal Wedding – we are seeing union jacks in our sleep!

 

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Week 16 – APRIL 2018

This week along with on-going projects and installations we’ve been promoting our own brand at the 29th VM & Display show in London’s Business Design Centre.

It was our second year at the show for Bright Leaf and again it was a great place for us to meet new and existing friends to showcase our services and talk through some of most recent projects. Our stand used raw materials, took on a modular frame structure and it was born from the strangest of inspirations! Typical of us but as we say you can find inspiration in the strangest of things. Further details of our stand, process and installation will be available on our portfolio page soon.

Thank you to everyone who stopped by to say hi and meet with us – we’ll be in touch again soon and look forward to working with you.

For now, we are back in the studio and making the finishing touches to a national roll out which we can finally talk about next week once it’s launched!

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BRIGHT LEAF DESIGN, PRODUCE AND INSTALL MARATHON IN-STORE TREATMENT

There’s nothing we like more than a full on design brief and especially one that comes through  which involves such a gorgeous boutique on Oxford Street.

We were asked to create in-store creative to promote the TAG Heuer official time keepers of this weekend’s London Marathon for their flagship location opposite Selfridges.

Check out sneaky pictures we took following out late night installation – further details of how we developed the design and the processes we used will feature on our portfolio pages soon which will cover our design process, print process, materials and install.

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It’s set to be a hot marathon for sure, possibly even the hottest yet, so from everyone at Bright Leaf we wish you the very best!

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Week 15 – APRIL 2018

Time is flying by it seems. We have been rather busy this week in the Bright Leaf studio prepping for next week’s VM and display show as well as mocking up client events and supplying detailed quotes – they do say the devil is in the detail.

We are looking forward to a restful weekend ahead of what is bound to be a non-stop, fun filled week at the show. On top of the show itself we have two or three installs throughout the week so keep a look out on out instagram and you’ll see some exciting events and VM treatments cropping up around town.

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Week 14 – APRIL 2018

It’s always fun cramming five days work into four! Busy weeks all round, from last minute VM show prep, to new concept pitches with some big printed graphic installations in between. We’re off out to enjoy the gorgeous sunshine, now that its come out to play.

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