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Week 28 – JULY 2018

We have been lucky enough to have not one but two lovely helpers this week in the studio on their work placement (Year 12).

Both Elsa and Aaron have got properly stuck in helping us design windows, research props and package up roll outs – it’s not all glamorous. The guys have helped us prepare additional elements for House of Fraser Pride as the concept rolls on to Glasgow this weekend.

We are looking forward to another hot weekend too – tennis, football and sitting in the sun whilst we brainstorm this weeks new briefs – watch this space and we’ll be able to reveal further details soon.

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Week 27 – JULY 2018

In a week when everyone is celebrating Pride, England are even further in the world cup and the sun is shining down on London town, we have been non-stop in the Bright Leaf studio. We have been producing, fabricating, allocating and installing new TAG Heuer windows, creating artwork and developing concepts and solving problems for all manner of VM situations.

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Bright Leaf develop Pride Concept for House of Fraser stores

July means national Pride month and you’ll notice plenty of rainbows, pride flags and #LOVEWINS slogans appearing in retail windows. It’s wonderful to see so many brands and store fronts displaying this and celebrating in unity. This year one major trend has been for brands and companies to slightly amend their logo in order to feature the colours of the Pride flag, a smart way to show inclusivity and show that they are on board.

Here at Bright Leaf we are 100% on board and so last week opted to switch our own logo to a multicoloured version in celebration of Pride and we love it.

House of Fraser approached us to work on their Pride campaign which begins in London’s Oxford Street and then goes on tour to Glasgow, Leeds and Manchester. Their initial concept featured great creative in the form of a step and repeat graphic of couples in the six rainbow pride colours. The brief was to develop their in-house concept and create VM elements which could easily be transported to the four different locations and used multiple times – both internally and externally.

We developed the concept a little further to include full static cling window vinyls, window vinyl tag line banners, floor graphics and extracting their couple motif from the step and repeat design we fabricated over 400 CNC foamex couples to hang from ceilings (interior and exterior). The couples, either two male or two female, were producing using matched foamex colours to mirror the six rainbow colours.

The overall effect is certainly eye catching – anything using the pride colours would be – but the addition of the hanging props really increase the fun element to this concept. The Oxford Street store’s corner entrance well and truly stands out and with both windows either side of the entrance featuring vinyls and pops of colour the store is certainly getting into celebration mode.

Taking existing concepts or ideas from clients and developing them into real life VM treatments is why we love what we do. We have mentioned before that we are super proud when the finished product looks just like the render and below shows just that. If you have some ideas or concepts you want to see come to life then let us know.

Happy Pride

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It’s been a crazy week in the Bright Leaf studio as we have installed our outdoor Noodle maze, prepped pitches for Pride and Christmas and carried out nationwide roll outs for SALE and new collection graphics. Make sure you check out our BLOG for more details and information regarding our most recent installs.

But for now…it’s time for balloons, streamers and cocktails as we celebrate 5 years of Bright Leaf. A huge thank you to our followers, our friends, clients and colleagues for making the last five so much fun.

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Our Summer-long installation is now up and running at the Greenwich Peninsular.

We’re super excited to see our exterior installation ‘Noodles’ open to the public at Greenwich Peninsular (just outside the O2). Working with fabulous colleagues we have brought this fun creation to life using over 3500 pieces & layers of wood, hundreds of noodles and floor graphics – go and explore if you can!

We’ll be updating this post soon with further details of the design and build.

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Week 25 – JUNE 2018

Pitches, presentation and plenty of planning! Those three things have been key this week (and most weeks) in our studio as we are preparing for our weekend install on site at Greenwich Peninsular. After months of design and calculations we are excited to be building our outdoor installation which will stay in place for three months as part of the Summer on the Peninsular programme – we are close to bursting as we wait to share pictures with you, but you’ll just have to keep an eye on our instagram for live updates over Sunday and Monday. Or better still, go for a visit to experience the fun yourself.

It’s set to be a hot one this weekend, and all of next week too which is great, although as we delve further into Christmas projects we’ll be feeling a little confused every-time we pop out of the studio…’What no snow?’

If you have any forthcoming projects or ideas, for Christmas (or beforehand) then get in touch as we’d be more than happy to help.

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Week 24 – JUNE 2018

The Summer events continued this week as we were out and about in London supporting our friends at Links of London setting up their very special event to promote Ascot. This was a fun filled project involving printed graphics, cut to shape metallic vinyls (in gold, silver and rose gold tones), spray finished unique pedestals, a 3m wide grass covered base and plinths completed with polystyrene grass covered lettering.

Whilst this event was on-going we were (almost) in two places at once as we supported Zerotwonine agency with the launch of a new colour product from Wella Professionals. We provided various printed materials, a neon sign along with a free standing wall and branded balloons to brand up their central London studio space as well as the Radio Bar at the ME London hotel. This was a classic fashion event, install in the morning and de-rig a couple of hours later as if nothing had ever happened.

It’s not only events that we have been keeping busy with this week – we have had some lovely new friends in to visit us as we have pitched for Fall and Christmas projects which has kept our creative minds in check!

If you have any forthcoming events or projects coming up that require some support do get in touch.

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Week 23 – JUNE 2018

Some weeks it feels as though we’re out of the studio more than we are in the studio – especially in these more summery months when outdoor events fill up our installation schedules. When the sun is shinning you certainly don’t hear us complaining as we love being out and about keeping our eyes peeled for exciting, new displays and pop-ups.

This week involved a Bright Leaf first as we had our sea legs on whilst setting up an event on the Thames – (check out our previous blog post for more details regarding this one) – this event set up involved over 200 outdoor plants and numerous armchairs, benches and sofas which made for a very zen chill out area.

Whilst on the Thames we couldn’t stop looking at the London skyline, ever changing with new buildings and new shapes cropping up all the time. A feats for the eyes!

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Bright Leaf have been event decorating this week…on the Thames!

We supported We are the Park, a fab creative agency who specialise in branded experiences this week installing a vertical, living garden along with soft furnishing and furniture for the ‘runWestin’ Hotel event which took place on The Yacht at Temple Pier.

More details coming soon…but for now check out the photos following our installation.

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Week 21 – MAY 2018

This week Team Bright Leaf have been preparing pitches, visual concepts and producing bespoke props for various events around London in the coming weeks. We are really proud to be helping support VM treatments and event decoration as it’s one of our favourite things to do. Our studio is bursting at the seams with all manner of furniture, florals and graphics in preparation for these upcoming events which we can’t wait to talk to you about…the first is next week so we can reveal some more details soon.

We’ve also ben producing vinyls and graphics, allocating and packaging over 200 parcels for an international roll out of Sale POS – it’s that time of year after all…

Although we are busy here in the studio we always make time to feed our inner creatives- so this weekend we are heading to the RHS Chelsea Flower Show (last day is this Saturday). There’s nothing better than getting close to nature (biophilia is the technical term) to feel calm, happy and recharged!

Check out out weeks update below and if you have any events or concept ideas you’d like to develop get in touch and we’d be more than happy to chat through your requirements.

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