BLOG

CREATIVE_BRIGHT_LEAF
Week 35 – AUGUST 2018

We have been installing all around the country week for TAG Heuer window Soccer animations and Swarovski Remix Collection Fall launch.

And if that wasn’t enough we were simultaneously setting up windows and in-store activations for Uniqlo in Oxford Street.

It’s hard to believe that tomorrow is September and as we take a look back at all the lovely projects we have been part of over the Summer months we are really pleased – from outdoor installations to small format print jobs we have loved this year so far and we’re really excited for the next 4 months bringing us into Autumn and Winter.

CREATIVE_BRIGHT_LEAF

 

BLOC18_BRIGHT_LEAF
WEEK 34 – AUGUST 2018

As we creep closer to the end of the month we are beginning to feel autumnal as we prepare window schemes and in-store activations for Fall Winter launches. Burnt Oranges, mustards and beige colours are filling the studio, along with the expected glittery materials and fabrics ready for Christmas.

Check out our recent BLOC below with our musings from this week.

BLOC18_BRIGHT_LEAF

CREATIVE_BRIGHT_LEAF_VM_EVENTS
WEEK 33 – August 2018

The Bright Leaf studio has been a hive of activity this week as we prepped artwork for various in -store POS projects for our friends at Uniqlo, Alex and Ani and Swarovski. We’ve also been out and about installing new fixtures and having meetings regarding some exciting external installations coming up in the next few months. It’s hard to believe we are now mid way through August already.

It’s not all work, work, work though as we enjoyed a trip to the theatre this week to see Little Shop of Horrors at the Regent’s Park Open Air theatre and it certainly didn’t disappoint. The clever and very creative use of the set added a great dimension to the show and the costumes where fun, flamboyant and very imaginative. Nothing like a bit of theatre to get your creative mind powered up for what is set to be another busy week of brainstorming and concept building next week.

Do drop us a line if you’d like support with a forthcoming window or VM/Event project. We would love to help.

CREATIVE_BRIGHT_LEAF_VM_EVENTS

 

BLOC18_32-01
WEEK 32 – August 2018

Christmas is coming…with more clients asking for holiday/Christmas window concept ideas and in-store displays as we get closer to the busy shopping months, we have been getting into the Christmas spirit this week with gold chains, stars and metallic materials.

We’ve also been working with wood; one of our all time favourite materials. We designed and installed the first ever UK Uniqlo kids window on Oxford Street using sliced ply wood stuck together to give our tree and animals their awesome finished geometric look. Keep an eye on our BLOG as we will be letting you know all about this window in more detail soon.

BRIGHT_LEAF_CREATIVE

WEEK 31 – August 2018

Our studio has been full of boxes – in all shapes and sizes – this week as we have been preparing for a major roll out for our friends at Swarovski. This roll out included printed leaflets (over 50,000) as well as cut to shape stickers, window clings, DTM foamex in-store graphics and smaller printed elements which complete their latest campaign POS package. As well as producing each of these items we also created artwork and amended global creative designs/text in order to suit the different countries they were destined for – for example, don’t you hate it when you are in the UK but see signage for Jewelry – it should be Jewellery every time.

The key is in the detail with large roll outs like the this one and we make sure we go through artwork and proofs very carefully to ensure we get everything just right.

Also this week we have been brainstorming and preparing for up coming window installations (we have one on Monday which we are so excited about completing…can’t wait to share with you early next week). Keep a look out on our Instagram page and you’ll be able to enjoy all our recent activities.

CREATIVE_BRIGHT_LEAF

 

 

 

BLOC18__BRIGHT_LEAF
Week 29 – JULY 2018

Christmas snowflakes, trees and lights…oh my!

Our brains are seasonally confused right now as it’s so hot and sunny outside yet here we are working on exciting Christmas plans. But then that’s not unusual in this line of business and we wouldn’t have it any other way.

We have been planning ahead and booking in installations for forthcoming PR events and Fall winter windows. We have a number of returning clients who feel at ease leaving things in our hands because we pride ourselves on getting the job done and going the extra mile. So, if you’re looking for a helping hand or have a project coming up don’t be afraid to get in touch with any questions or queries.

Lastly, we’ve had a fab week with our work placement intern Elsa helping us around the studio. We’re going to miss having her bright ideas and helping hands when it comes to the busy next couple of weeks – thank you Elsa for all your help – we hope you’ve enjoyed it here.

BLOC18__BRIGHT_LEAF

ELSA_WORK_PLACEMENT
A LITTLE NOTE FROM OUR RECENT WORK PLACEMENT INTERN

Hi, I’m Elsa.

I’ve been completing my work experience with Brightleaf over the last 2 weeks and it has been fab! Before I started I had a half formed idea of what visual merchandising was, “ three – dimensional displays in order to maximise sales” as google says, however, in these 2 weeks, despite not being able to experience everything Brightleaf do, I have learnt so much about the behind the scenes of advertising, creative roles and VM -  like what the process is for creating those crazy window displays you so often see on the high street.  

I have also really enjoyed being thrust into their whirlwind job. There is a constant stream of bonkers jobs for them to do, most of which using a lot of creativity and coming up with ‘out of the box’ ideas – something out of the ordinary and searching for things that seem to be very hard to find. But somehow they have the expertise to make things happen and get things out the door. 

Unlike many other places, I was given proper work to do along with responsibilities which I was more than happy to receive because it meant I was actually able to get a feel for proper working life – I was treated like an adult! Overall it was such a great experience and I’m really going to miss the Brightleaf team! 

[ We’ve loved having Elsa here too – such a breath of fresh air, thank you for all your hard work an support – TEAM BL ]

Bright_leaf_Creative
Week 28 – JULY 2018

We have been lucky enough to have not one but two lovely helpers this week in the studio on their work placement (Year 12).

Both Elsa and Aaron have got properly stuck in helping us design windows, research props and package up roll outs – it’s not all glamorous. The guys have helped us prepare additional elements for House of Fraser Pride as the concept rolls on to Glasgow this weekend.

We are looking forward to another hot weekend too – tennis, football and sitting in the sun whilst we brainstorm this weeks new briefs – watch this space and we’ll be able to reveal further details soon.

Bright_leaf_Creative

Bright _LEAF_CREATIVE
Week 27 – JULY 2018

In a week when everyone is celebrating Pride, England are even further in the world cup and the sun is shining down on London town, we have been non-stop in the Bright Leaf studio. We have been producing, fabricating, allocating and installing new TAG Heuer windows, creating artwork and developing concepts and solving problems for all manner of VM situations.

Bright _LEAF_CREATIVE

PRIDE_HOUSE_OF_FRASER
Bright Leaf develop Pride Concept for House of Fraser stores

July means national Pride month and you’ll notice plenty of rainbows, pride flags and #LOVEWINS slogans appearing in retail windows. It’s wonderful to see so many brands and store fronts displaying this and celebrating in unity. This year one major trend has been for brands and companies to slightly amend their logo in order to feature the colours of the Pride flag, a smart way to show inclusivity and show that they are on board.

Here at Bright Leaf we are 100% on board and so last week opted to switch our own logo to a multicoloured version in celebration of Pride and we love it.

House of Fraser approached us to work on their Pride campaign which begins in London’s Oxford Street and then goes on tour to Glasgow, Leeds and Manchester. Their initial concept featured great creative in the form of a step and repeat graphic of couples in the six rainbow pride colours. The brief was to develop their in-house concept and create VM elements which could easily be transported to the four different locations and used multiple times – both internally and externally.

We developed the concept a little further to include full static cling window vinyls, window vinyl tag line banners, floor graphics and extracting their couple motif from the step and repeat design we fabricated over 400 CNC foamex couples to hang from ceilings (interior and exterior). The couples, either two male or two female, were producing using matched foamex colours to mirror the six rainbow colours.

The overall effect is certainly eye catching – anything using the pride colours would be – but the addition of the hanging props really increase the fun element to this concept. The Oxford Street store’s corner entrance well and truly stands out and with both windows either side of the entrance featuring vinyls and pops of colour the store is certainly getting into celebration mode.

Taking existing concepts or ideas from clients and developing them into real life VM treatments is why we love what we do. We have mentioned before that we are super proud when the finished product looks just like the render and below shows just that. If you have some ideas or concepts you want to see come to life then let us know.

Happy Pride

PRIDE1-01

 

PRIDE_HoF_BRIGHT_LEAF

 

PRIDE_HOF_BL_WINDOWS