HOUSE OF FRASER PRIDE

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Bright Leaf develop Pride Concept for House of Fraser stores

July means national Pride month and you’ll notice plenty of rainbows, pride flags and #LOVEWINS slogans appearing in retail windows. It’s wonderful to see so many brands and store fronts displaying this and celebrating in unity. This year one major trend has been for brands and companies to slightly amend their logo in order to feature the colours of the Pride flag, a smart way to show inclusivity and show that they are on board.

Here at Bright Leaf we are 100% on board and so last week opted to switch our own logo to a multicoloured version in celebration of Pride and we love it.

House of Fraser approached us to work on their Pride campaign which begins in London’s Oxford Street and then goes on tour to Glasgow, Leeds and Manchester. Their initial concept featured great creative in the form of a step and repeat graphic of couples in the six rainbow pride colours. The brief was to develop their in-house concept and create VM elements which could easily be transported to the four different locations and used multiple times – both internally and externally.

We developed the concept a little further to include full static cling window vinyls, window vinyl tag line banners, floor graphics and extracting their couple motif from the step and repeat design we fabricated over 400 CNC foamex couples to hang from ceilings (interior and exterior). The couples, either two male or two female, were producing using matched foamex colours to mirror the six rainbow colours.

The overall effect is certainly eye catching – anything using the pride colours would be – but the addition of the hanging props really increase the fun element to this concept. The Oxford Street store’s corner entrance well and truly stands out and with both windows either side of the entrance featuring vinyls and pops of colour the store is certainly getting into celebration mode.

Taking existing concepts or ideas from clients and developing them into real life VM treatments is why we love what we do. We have mentioned before that we are super proud when the finished product looks just like the render and below shows just that. If you have some ideas or concepts you want to see come to life then let us know.

Happy Pride

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