We were lucky enough to recently develop and produce the Red Deer window concept for Uniqlo Regent Street which formed part of the the annual Regent Street RIBA competition.
RIBA, for those of you who may not know, is the Royal Institute of British Architects so we were pretty excited to be working on such an interesting project.
You can find out more regarding the competition here.
‘The Regent Street RIBA Windows competition returns for its eighth year. The project sees some of Regent Street’s leading retailers, partnered with emerging and established RIBA Chartered Architects to create a series of unique shop windows on Regent Street and Regent Street St James’s.’
The window concept itself was very wholesome and natural – focusing on the wide collection of Linen now available to buy at Uniqlo in time for the summer season. Designed by Red Deer, we were tasked to bring their vision to life.
As advertised Red Deer have said ‘This installation celebrates the process behind the fabrication of linen which is a key material used in UNIQLO’s SS collection. Each tube represents a different stage of the evolution from flax seed to fabric and clothing. Texture, surface, grain and quality highlight the tactility of each stage, whilst the colours, hues and tones are also praised.’
To construct the frame we used gorgeous pieces of oak (which we later stained) with routed out sections for LED lighting. The base rested on the window floor and the top section was hoisted up and hanged from the ceiling using steel wire.
The hanging (and standing) tubes were made from 5mm thick acrylic and each piece was bolted in position and filled with the various contents such as shirts, shredded linen, and even thousands of tiny flax seeds. The colours and textures really popped especially once the LED lighting was switched on.
Below are some of the initial drawings (courtesy of Red Deer) and our production cads along with photographs of the finished window.