We were recently honoured when we were asked to create a concept linking two prestigious brands together – House of Fraser and the Royal Windsor Horse Show – this year celebrating 75 years!
The brief was to design a stand concept which would allow HoF to promote their brand whilst remaining in keeping with the horse show theme. Their stand featured as part of the Royal Warrant Holder Association Tent.
Using the brand colours (black, pink and white) we produced five concepts all with a slight nod to the horse show – a horse shoe motif. The below concept was then selected as the HoF team loved the mix of colours and the repetition of the horse shoe across the back wall.
Below are our initial renders of the concept:
The shell of the stand was provided by the event organisers. We skinned the shell using white finished MFC, white skirting and anthracite expo carpet. The greenery was made up using luxury panelled box hedge which not only wrapped the top of the stand but was also used to create the mannequin plinth and product plinths.
The horse shoes were cut from 5mm acrylic in hot pink, matt white and gloss white- each one individually fixed to the wall. We added small black caps to act as the screws. Pink cotton was used to top the storage banquettes and bespoke made frames featuring images of their most famous stores adorned the wall behind.
To finish off the walls we added the Royal Warrant from black cut vinyl and the House of Fraser branding in 5mm matt black acrylic lettering. Two screens were also popped up onto the wall playing a HoF presentation on repeat.
House of Fraser supplied further plinths and mannequins which were dressed to impress. The end result was eye catching and strong – the during install and finished product can be seen below.