Here at Bright Leaf we love a major roll out and the brief we received for this years Valentine’s campaign left us with heart shapes in our eyes. Adding both faux and real floral elements to additional printed collateral has resulted in a really impactful in-store display.
There were two halves of this brief. Firstly, the all store roll out. Each boutique was required to have a table top white tree which customers could place small heart memos onto. We managed to get all 90 trees with bases and they could easily be manipulated to splay out once unpacked in store.
We printed and die cut the heart memos, then batched into packs of 100. The memos have a small hole in one corner for 3mm white satin ribbon to thread through. The store teams and customers then use the ribbon to attach the memos to the trees. A lovely way for customers to share their messages from the heart.
Secondly, we needed to provide larger blossom trees to three locations (which included one for a special Press Event breakfast). We opted for 2.4m tall birch trees with faux blossom. That way they could survive the different air conditioning and campaign length in the locations. The trees looked stunning. Perfectly shaped and just the right size to fit the required spaces in store. The bases to keep the trees secure are large steel squares which we have covered with real live moss. This green, natural element really added to the effect and makes the tree look like it has been lifted directly from a meadow.
We are always keen on the detail so each large tree has twenty heart shaped baubles filled with love hearts, a lovely little nod to Valentine’s day. Much like the small table top tree’s we provided these three locations with pink memo hearts for customers to attached to the tree. Finally, on the window itself, we added their campaign slogan ‘Messages from the heart…’ in metallic pink, silver backed cut vinyl lettering.
We certainly think the tree’s (small and big) look gorgeous in store – and so do the Swarovski customers – if you check out Instagram the campaign hash tag is becoming very popular.