It’s not every day one of the World’s leading models, Bella Hadid, appears in London. We were extremely honoured to have been the chosen agency to set the scene as Bella launched one of TAG Heuer‘s most exquisite time pieces at their brand new Flagship boutique in London’s Oxford Street.
From floor decoration to lighting installations the boutique became the epitome of style with their Christmas window concept stretching into the boutique from their smart window units. The elegant Christmas windows involving watch movements, stars and gold metallic vinyl was designed by the in-house TAG Heuer team and was installed by us. Below is one of the first draft renders showing the plan.
We then took elements from this concept inside exploding the same star and watch movement shapes. Cut to shape vinyls with floor seal were placed along the main walkway of the boutique creating a catwalk effect lading the way for Bella. Smaller, more delicate stars made using gold cut vinyl were also added to display cases. We produced bespoke sprayed MDF ‘shoulders’ which sat perfectly on the corner of each wall units allowing us to delicately display cut to shape di-bond stars and matt acrylic watch animations.
Towards the back of the boutique there is a very grand stainless steel clad staircase, covering two floors in height. Using a new material which doesn’t leave any residue (though stays firmly in place), we utilised the same star and time pieces in the three colours spread across the entire wall and finished with a large format print of Bella herself. This created the perfect backdrop when looking into the boutique from Oxford Street.
We also produced a larger than life 3 x 3.5 meter step and repeat area where Bella could reveal her timepiece and have that all important photo opportunity. This was a V-shaped area made using 3mm foamex fixed to a wooden frame on hinges. The logo pattern was cut from crisp gold metallic vinyl. Behind this step and repeat we printed and installed large format banners – no less than 7m high – one of which included the new advertising graphics featuring Bella and her timepiece and the other featured the cascading stars as seen in the windows.
Along their central lighting track we added nine pendant fittings with large retro filament bulbs, all at varying heights – this additional warm lighting really made the boutique glow and gave the space a sense of decadence.
The finishing touches included a red carpet for Bella’s arrival, gold ropes and posts and vases of white birch, gold birch and silver birch to tie in the colour scheme throughout and give a little nod to Christmas without being too traditional.
We hope you’ll agree that the boutique certainly looked fit for a world famous model and the launch of such a spectacular new product.
If you have an event coming up and are looking for support from room dress to printed graphics, get in touch with us and we’d be more than happy to take a look.