HOLD THE PLANE…

BASEL-BRIGHT-LEAF

We’re pretty excited to be invited to this years BaselWorld to see it in the flesh so we’re jetting off to Basel, Switzerland for a whirlwind day trip. Keep a look out on our Instagram and blog for updates early next week.

If you haven’t heard of Baselworld then check out these fun facts:

-Baselworld is the largest and most influential exhibition for the watch and jewellery industry worldwide.

-It has been going since 1973 and every year has got bigger and bigger… The last edition attracted more than 1,500 exhibitors from 40 countries, 145,000 visitors from 100 countries and 4,000 journalists from 70 countries.

-You might think it strange but you can’t actually purchase a watch for yourself at the event- it is not about retail as such, it’s a showcase for buyers to place new orders and for brands to talk innovation and set global trends!

-The show occupies about 1.5 million square feet in several buildings. More than 7,000 truckloads of material and goods weighing tens of thousands of tons will be delivered from all over the world.

Pedometer at the ready…we hear there’s a lot of walking to be done.