UNIQLO – INNERWEAR DEPARTMENT LAUNCH

We recently worked with the mighty fashion brand UNIQLO to create an inviting, new feature wall within their newly re-launched flagship store on Oxford Street.

The brand new store spans over 6 floors and has everything it takes to make you a happy camper shopping for every item of inner and outer wear that your heart could ever desire!

Our brief was to design a dedicated department showcasing the functionality of their unique women’s Innerwear.

Taking inspiration from the scientific production of each garment and delicate fabric textures we proposed a look that was straight from the drawing board – using exploded garment drawings on graph paper graphics encased in huge lab like movable tanks.

We designed, fabricated and installed the new department in time for the grand opening in February.

With so much to explore we made sure we had a good nosy around taking in the exciting VM treatments – we especially love the vintage ‘Life Wearhouse’¬†floor¬†– you can find some of our kinetic antique busts there which also featured in the launch Windows too – high fives all round!

UNIQLO-311-OXFORD-STREET-UNDERWEAR-TANKS UNIQLO-UNDERWEAR-DEPT-311-OXFORD-STREET UNIQLO-UNDERWEAR-TANK-311-OXFORD-STREET