Our friends over at Heals of London set us an exciting challenge, as always, we gladly accepted!
They were searching for a creative, roomset solution for their brand new, über stylish furniture floor launching within their flagship store on London’s Tottenham Court Road (we liked this very much as it’s one of our favourite places to browse!)
As the brand is ultra modern with traditional twists we created bespoke pieces to help them display their full range cleverly disguised as room dividers, which built the framework for the new floor.
Our designs enabled a platform for the striking Heals furniture photography shots which strengthened the message of the new department creating a real buzz with cosy nooks to explore.
All the teams hard work really paid off as we were invited to the fabulous launch party twinned with the London Design Fair celebrations at TCR – any excuse to don our Sunday best & sit back & enjoy the fruits of our labour!
With events & experiences happening on all 3 floors, we had a marvelous evening off taking in the work of the new designers of tomorrow and sampling the gorgeous culinary delights provided by the Cambridge Cookery School.
The launch was a huge success and a jolly good time was had by all!